TNT channel - Shannara Chronicles
The magical room

To promote the Shannara Chronicles series, we created an immersive, interactive, multisensory experience to transport audiences into the fantasy world of this new series. 

We began by building a carefully designed set, replicating the setting and iconic elements of the series, characters’ costumes, and so on. Then, using mapping techniques, we projected the world of Shannara in an immersive way with various special effects (smells, wind, smoke, etc.), culminating in transferring the aesthetics of fiction to the entire stage. Finally, we turned one of the symbolic objects of the narrative (a book) into an interactive element that magically led the attendees through a small promotional show for the series. 

Through this process, we achieved an immersive and surprising staging in which the participants had an unforgettable first experience with the series.